Students must estimate the potential returns from each tournament team so they may determine their maximum bid in the auctions. The NCAA basketball tournament invites sixty-four teams to play, so each team can potentially play up to six games.
Sponsorship values are determined by a team’s success in the tournament:
· The thirty-two teams that win their first-round game provide $10,000 in sponsorship value to their apparel company. (The thirty-two teams that initially lose do not provide any value to their sponsoring company.)
· The teams that win their second game to reach the “sweet sixteen” provide an additional $20,000 in sponsorship value ($30,000 total).
· The teams that win their third game to reach the “great eight” provide an additional $25,000 in sponsorship value ($55,000 total).
· The teams that win their fourth game to reach the “final four” provide an additional $50,000 in sponsorship value ($105,000 total).
· The teams that win their fifth game to reach the championship final game provide an additional $75,000 in sponsorship value ($180,000 total).
· The team that wins its sixth game and is crowned the “NCAA champion” provides an additional $100,000 in sponsorship value ($280,000 total).
To calculate the expected value of a particular team in the tournament,
one must consider the probability that the team will reach each additional
round in the tournament, the probability the team will face a particular
opponent in each additional round, and the probability the team will beat each
opponent in each round. Conceivably, a
team could end up playing any of the other sixty-three teams in the tournament,
so one must determine the probability,
, that team i will beat opponent j for all
possible i and j. We also define the probability,
, to represent the probability team i wins round r
in the tournament.
The following is an example of the expected sponsorship value of a team
identified as Team 1. (The numbers of
the other teams in this example do not represent seedings in the
tournament. Team 1 plays team 2 in the
first round; if team 1 wins it plays the winner of team 3 versus 4 in the
second round; if team 1 wins the second round it plays either team 5, 6, 7, or
8 in the third round; etc.)
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where: ![]()
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Calculating the expected
sponsorship value of all sixty-four tournament teams requires students to
determine their private estimations of each probability,
, that team i will beat opponent j for all
possible i and j. This
may appear to be a daunting task, yet using a spreadsheet package like
Microsoft Excel can significantly ease the process. A spreadsheet is included with these exercise materials that
automatically calculates each team’s expected value once students enter every
. Instructors may
require students to create their own spreadsheet or they may allow students to
use the spreadsheet provided here.
Before the classroom auction, students may hand in a report from their
spreadsheet that indicates their expected values of each team in the
tournament.